Copywriting & Branded Content
As a comic in 2024, I have come to appreciate the importance of building my own brand; my entire social media presence was crafted to show you how charming and hilarious I am. Over the years, I have developed my voice as a quirky, millennial woman who isn’t ashamed to share her life story with the masses. How could she NOT add personality or spice to a brand campaign?!
Heineken 00
A few years ago I picked up a six pack of Heineken for myself and, after drinking most of the beer, realized that it was actually Heineken 00! I thought this could be a great ad for the high quality of Heinken’s non-alcoholic option. I’m a big beer drinker and couldn’t taste the difference. Can you believe I was pregaming with NA beer and feeling tipsy? The placebo effect is REAL.
Nuuly
As a woman who owns more clothes than she can store in her apartment and yet never has anything to wear, Nuuly is a true game changer. After discovering the clothing rental service, I became OBSESSED with the idea of partnering with them for a campaign. As a basic woman, there is nothing I love more than putting together a cute outfit and modeling it for my friends, my family, the internet, etc.
Babydoll Fall
Sorry, Molly can’t come to the phone right now, she’s apple picking upstate. I love how loose fitting and comfortable this dress is - nobody need to suffer for fashion. But it also manages to be flirty with a low neckline and short skirt. On the surface, it’s a basic babydoll dress, but the gingham pattern will really set you apart from the crowd. She’s not like other girls, okay?
Gen Z Diva
This is the perfect outfit for hanging out at a dive bar with your 20 year old friends pretending you know who Olivia Rodrigo is. The top is stretchy and body-hugging, and you can’t deny the appeal of the cut-outs. Sadly, you can’t wear a bra with this top, but it’s 2023 – who’s wearing a bra anymore? Paired with these wide leg, you are making a statement! The high waist lengthens the legs and you are essentially a gazelle leaping down the streets of Brooklyn.
From Day to Night
I’m a huge fan of the classic button down - it’s a versatile garment that you can style a number of ways depending on your plans. Wear it as an overshirt for a cozy, casual look at brunch with the girls. Oh this old thing? I just grabbed the first thing I found in my closet.
Look at how it transforms into a sexy nighttime look! It’s so easy to dress up with a nice skirt, some thigh high boots, and a bold lip. This getup is a testament to the idea that you don’t need to be showing skin to look hot on a night out. She’s mysterious, aloof and fully clothed.
Dunkin’
Anyone who’s ever met me knows I am a loyal Dunkin’ consumer - you will not catch me DEAD in a Starbucks. I appreciate Dunkin’s appeal to the “average American” and I am obsessed with their seasonal concoctions. Have you ever tried their the pumpkin cream cold brew? Nothing better for fighting your Sunday Scaries/seasonal depression/general exhaustion.
Pursuing a career in comedy is fun, but it does * NOT * pay the bills. Since I started performing, I have had to juggle working a day job with hustling for my dream career. I run around this city going from work to shows to bed with no break in between. The truth is, I simply NEED Dunkin’ to get through my day, which is the basis for the below campaign.
